Newspaper Toolbox
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Our team
Newspaper Toolbox team member Candide Gregoire Newspaper Toolbox team member Marc Noel Ouellette Newspaper Toolbox team member Susie Slifer
Candide Gregoire
Marc-Noël Ouellette
Susie Slifer

Candide Gregoire began her career in the weekly press over 28 years ago as a sales representative for a well-known newspaper group in Eastern Canada. There, she was first introduced to the Newspaper Toolbox and quickly witnessed the amazing results the product had to offer. She went on to become general manager of three privately owned weeklies and, subsequently, national sales director for a Montreal- and Toronto-based lifestyle magazine. Candide’s extensive experience in national sales later earned her an appointment as media director for the largest advertising agency in Quebec.

When she was approached to represent Newspaper Toolbox, Candide was easily convinced by the tremendous results that the service offers subscribers. Since 2001, Candide has devoted her time to educating Toolbox subscribers on how they can most efficiently use the product to obtain the most outstanding results.


Marc-Noël Ouellette began his career as a reporter for weekly newspapers in New Brunswick, Canada, and went on to co-launch and manage various publications and marketing departments in Eastern Canada, Ottawa, and Montreal. In 1996, Marc-Noël joined Transcontinental Media to run its new division of weeklies. Under his guidance, the division grew to include 66 publications and 800 employees. He later was a key player in the launch of Metro, a major free daily in Montreal. In 2008, Marc-Noël was named chief vice-president for Transcontinental’s local solutions group, which owned 11 dailies, over 150 weeklies, numerous numeric platforms, and Publisac, a nationwide flyer distribution company. Marc-Noël has also launched several web solutions ( and the sales management platform, Arsenal).

Throughout his career, Marc-Noël has been an active presence in the newspaper industry, occupying key roles within media associations, national advertising networks, and serving as board member of the Canadian Press and ComBase and as a member of RecycleMedia and a literacy foundation.


Susie Slifer has been in the sales industry for over 20 years. She began her advertising career in Maryland, at a local newspaper that subscribed to the Newspaper Toolbox service. Given the task of bringing in new business, Susie generated tens of thousands of dollars in just a few months by selling signature pages from Toolbox. Susie’s experience on both sides of Toolbox—as a subscriber and as a staffer—make her “knock-your-socks-off” customer service approach a valuable asset to all our clients.

A part of the Toolbox team since September 2012, Susie reaches out to newspapers all over the U.S. to share with them how Toolbox can help their sales teams boost their revenue and obtain new business. Susie is able to provide tours of our website to decision makers at other publications, train sales teams on how to use Toolbox to their advantage, and shed light on best practices.